top of page
Check out my work!
I combine strategy, design and experimentation to craft visual solutions that are thoughtful, bold and purpose-driven.
No Collections Here
Sort your projects into collections. Click on "Manage Collections" to get started
Bronuts - Brand Reimagining
BRIEF
This project focused on redesigning the existing brand identity of Bronuts, with the goal of strengthening and formalizing the brand for long-term use. The challenge was to build a distinctive visual identity that aligned with the business objectives while establishing a strong, recognizable graphic language.
WHAT I DID
A visual proposal was developed to communicate the sweetness and softness that define Bronuts’ products. The identity draws inspiration from 1960s Pop and Retro aesthetics, balanced with a modern and innovative approach to reflect the brand’s unique recipes. Nostalgia and warmth were intentionally used to create a sense of closeness and emotional connection, resulting in a comprehensive Brandbook that defines the logo, typography, gradients, and core visual guidelines to ensure consistency and authenticity across all brand applications.
This project focused on redesigning the existing brand identity of Bronuts, with the goal of strengthening and formalizing the brand for long-term use. The challenge was to build a distinctive visual identity that aligned with the business objectives while establishing a strong, recognizable graphic language.
WHAT I DID
A visual proposal was developed to communicate the sweetness and softness that define Bronuts’ products. The identity draws inspiration from 1960s Pop and Retro aesthetics, balanced with a modern and innovative approach to reflect the brand’s unique recipes. Nostalgia and warmth were intentionally used to create a sense of closeness and emotional connection, resulting in a comprehensive Brandbook that defines the logo, typography, gradients, and core visual guidelines to ensure consistency and authenticity across all brand applications.
V8 Splash - Product Label & Brand Redesign
BRIEF
This project focused on revitalizing and refining the visual identity of V8 Splash, addressing the lack of core design principles present in the original label. The goal was to create a renewed image where aesthetics enhance rather than compromise the label’s functionality, resulting in a design that is both visually engaging and effective in communicating product information.
WHAT I DID
A visual system inspired by Bauhaus principles was developed to bring clarity, structure, and balance to the composition. This was combined with a collage-based approach to express the variety of flavors and the rich fruit blends contained in each product. The final result balances order and expression, allowing the label to communicate versatility while remaining clean, readable, and purposeful.
This project focused on revitalizing and refining the visual identity of V8 Splash, addressing the lack of core design principles present in the original label. The goal was to create a renewed image where aesthetics enhance rather than compromise the label’s functionality, resulting in a design that is both visually engaging and effective in communicating product information.
WHAT I DID
A visual system inspired by Bauhaus principles was developed to bring clarity, structure, and balance to the composition. This was combined with a collage-based approach to express the variety of flavors and the rich fruit blends contained in each product. The final result balances order and expression, allowing the label to communicate versatility while remaining clean, readable, and purposeful.
Nostalgia - Screen Printing
BRIEF
This print series explores screen printing (serigraphy) as both a technical and creative medium. The project was conceived as a hands-on investigation of the full production process, from initial concept and sketching to vectorization and final textile printing, allowing each design to evolve through experimentation and refinement.
WHAT I DID
Each piece was developed manually, embracing trial and error as part of the creative process to achieve precision and consistency. The visual concept draws from childhood gaming consoles, using nostalgia as a central theme and source of inspiration. Color palettes were carefully selected based on the original tones associated with each console drawn from their packaging, variations, and advertising while incorporating Vaporwave and Synthwave aesthetics from the 1990's and early 2000's. The result is a series of flat, linear designs that balance technical discipline with emotional resonance.
This print series explores screen printing (serigraphy) as both a technical and creative medium. The project was conceived as a hands-on investigation of the full production process, from initial concept and sketching to vectorization and final textile printing, allowing each design to evolve through experimentation and refinement.
WHAT I DID
Each piece was developed manually, embracing trial and error as part of the creative process to achieve precision and consistency. The visual concept draws from childhood gaming consoles, using nostalgia as a central theme and source of inspiration. Color palettes were carefully selected based on the original tones associated with each console drawn from their packaging, variations, and advertising while incorporating Vaporwave and Synthwave aesthetics from the 1990's and early 2000's. The result is a series of flat, linear designs that balance technical discipline with emotional resonance.
bottom of page