Bronuts - Brand Reimagining

BRIEF

This project focused on redesigning the existing brand identity of Bronuts, with the goal of strengthening and formalizing the brand for long-term use. The challenge was to build a distinctive visual identity that aligned with the business objectives while establishing a strong, recognizable graphic language.


WHAT I DID

A visual proposal was developed to communicate the sweetness and softness that define Bronuts’ products. The identity draws inspiration from 1960s Pop and Retro aesthetics, balanced with a modern and innovative approach to reflect the brand’s unique recipes. Nostalgia and warmth were intentionally used to create a sense of closeness and emotional connection, resulting in a comprehensive Brandbook that defines the logo, typography, gradients, and core visual guidelines to ensure consistency and authenticity across all brand applications.