V8 Splash - Product Label & Brand Redesign

BRIEF

This project focused on revitalizing and refining the visual identity of V8 Splash, addressing the lack of core design principles present in the original label. The goal was to create a renewed image where aesthetics enhance rather than compromise the label’s functionality, resulting in a design that is both visually engaging and effective in communicating product information.


WHAT I DID

A visual system inspired by Bauhaus principles was developed to bring clarity, structure, and balance to the composition. This was combined with a collage-based approach to express the variety of flavors and the rich fruit blends contained in each product. The final result balances order and expression, allowing the label to communicate versatility while remaining clean, readable, and purposeful.